This week I unpacked the operating system of Elon Musk. Love him or hate him, his habits reveal what extreme ambition demands: urgency as oxygen, belief as fuel, and vertical integration as a weapon. Musk deletes layers, compresses timelines, and forces urgency into every system. His method is brutal, brilliant, and a reminder to ask: what would it look like if I built my own system with this kind of clarity?

Unlock the secrets of Amazon’s unmatched success with insights from Working Backwards. This blog explores how customer obsession, long-term thinking, and innovation fuel their growth. Learn about the Bar Raiser hiring process, narrative-driven decision-making, and the 'Working Backwards' methodology—a roadmap for building high-performing, scalable organizations.