Zach Binkley Zach Binkley

Practicing Wisdom - Issue #3

In a world where facts are cheap and narratives compound, the ultimate currency is belief—story sells, and those who master narrative hold the real power.

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Zach Binkley Zach Binkley

Practicing Wisdom Issue #2

This week’s edition explores risk calibration in investing, the fragility of AI analysis, and why quitting can be a powerful strategy. From Alan Waxman’s unitized risk model to Cate Hall’s case for walking away, discover how capital, cashflow, and culture demand recalibration—not just ambition.

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Zach Binkley Zach Binkley

Practicing Wisdom Issue #1

Explore Practicing Wisdom, a weekly newsletter blending deep learning, reflective synthesis, and timeless insight. Each issue distills powerful ideas from books, essays, and conversations—offering mental models, contrarian takes, and thought-provoking reflections for lifelong thinkers and curious minds.

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Zach Binkley Zach Binkley

The Outsiders - William Thorndike

Discover how eight unconventional CEOs outperformed Wall Street by mastering capital allocation, rejecting corporate trends, and focusing relentlessly on per-share value. Based on The Outsiders by William Thorndike, this article reveals the contrarian blueprint behind decades of market-beating returns.

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Zach Binkley Zach Binkley

Awakening the Soul - Michael Meade

Explore Michael Meade’s Awakening the Soul, a profound guide to finding purpose in chaos through myth, imagination, and deep soul work. Discover how personal and cultural crises can spark inner transformation, awaken calling, and reconnect us to the forgotten wisdom that sustains humanity in turbulent times. A timely antidote to a world in disarray.

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Zach Binkley Zach Binkley

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life - Rory Sutherland

Why do ideas that seem illogical often succeed? Alchemy by Rory Sutherland unpacks the power of irrational thinking, behavioral psychology, and counterintuitive strategies that shape business and marketing. From Red Bull’s bizarre success to the hidden forces behind decision-making, this book reveals why logic isn't always the answer. Discover the magic behind human behavior!

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Zach Binkley Zach Binkley

Working Backwards: Insights, Stories, and Secrets from Inside Amazon - Bill Carr & Colin Bryar

Unlock the secrets of Amazon’s unmatched success with insights from Working Backwards. This blog explores how customer obsession, long-term thinking, and innovation fuel their growth. Learn about the Bar Raiser hiring process, narrative-driven decision-making, and the 'Working Backwards' methodology—a roadmap for building high-performing, scalable organizations.

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