AI agents could make it cheap to notice a bad deal. But the assistant doing the comparing may become the next intermediary we stop questioning. This issue explores customer inertia, financial engineering, and the judgment that remains ours to exercise.

Unlock the secrets of Amazon’s unmatched success with insights from Working Backwards. This blog explores how customer obsession, long-term thinking, and innovation fuel their growth. Learn about the Bar Raiser hiring process, narrative-driven decision-making, and the 'Working Backwards' methodology—a roadmap for building high-performing, scalable organizations.