Stories Sell — Why Great Stories Change Minds

In Stories Sell, Matthew Dicks argues that storytelling isn’t about performance or polish—it’s about clarity. Every great story hinges on a single moment of transformation or realization, and the storyteller’s job is to bring that moment into focus. This essay explores why stories persuade not by impressing, but by making change unmistakable—and how those principles apply to business, sales, and everyday communication.